7sx Privacy Policy

1. Introduction & Scope

1.1 This Privacy Policy ("Policy") is issued by 7sx ("7sx", "we", "us", "our") and applies to all personal data processed in connection with the 7sx Platform accessible at 7sx.org (the "Platform"), including all services, games, and features offered therein.

1.2 By registering an account on the 7sx Platform or by continuing to use the Platform, you acknowledge that you have read, understood, and agree to the data practices described in this Policy. If you do not agree with this Policy, you should discontinue use of the Platform.

1.3 This Policy should be read alongside the 7sx Terms & Conditions. Where this Policy uses capitalised terms not defined herein, those terms carry the meaning assigned to them in the Terms & Conditions.

1.4 We may update this Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the Platform following a posted update constitutes your acceptance of the revised Policy.

2. Data We Collect

2.1 7sx collects personal data in the following categories:

Category	Examples	Source
Identity Data	Full name, date of birth, CNIC number, copy of government-issued ID or passport	Provided by you during registration or KYC verification
Contact Data	Email address, Pakistani mobile number, city of residence	Provided by you during registration
Financial Data	JazzCash or Easypaisa account reference, bank account details (last four digits), transaction history, deposit and withdrawal amounts in PKR	Provided by you or generated through platform transactions
Gaming Data	Bet history, game session logs, wagering patterns, bonus usage, win/loss records	Automatically generated by the Platform
Technical Data	IP address, device type, operating system, browser type, session timestamps, geolocation (country/city level)	Automatically collected via cookies and server logs
Communications Data	Support chat transcripts, email correspondence, complaint records	Generated through interactions with 7sx support
Responsible Gaming Data	Self-exclusion status, deposit/loss limit settings, session timer preferences	Set by you or applied by 7sx in response to responsible gaming requests

2.2 7sx does not collect full payment card numbers. Where payment instruments are used, card tokenisation is handled by the relevant payment processor and 7sx retains only masked references.

2.3 We do not collect sensitive personal data such as racial or ethnic origin, religious beliefs, or health information except where specifically required by responsible gaming or self-exclusion procedures and with your explicit consent.

3. How We Use Your Data

3.1 7sx uses your personal data for the following purposes:

• Account Management: To register and maintain your 7sx account, verify your identity, and manage your login credentials.
• Service Delivery: To process deposits and withdrawals in PKR via JazzCash, Easypaisa, and bank transfer; to record and settle bets; and to provide access to casino games, sports betting, slots, Teen Patti, and Mines.
• KYC & Compliance: To verify your identity and age (18+), comply with anti-money laundering requirements, and report to regulatory or law enforcement authorities where legally required.
• Responsible Gaming: To apply deposit limits, loss limits, session timers, and self-exclusion restrictions you have set, and to identify and intervene where at-risk gaming patterns are detected.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, account takeovers, and prohibited multi-accounting.
• Customer Support: To respond to queries, complaints, and disputes submitted to the 7sx support team.
• Marketing Communications: To send promotional offers, bonus notifications, and platform updates to Users who have opted in to receive such communications. You may opt out at any time.
• Platform Improvement: To analyse aggregated, anonymised usage data to improve the 7sx Platform's performance, game offering, and user experience.

4. Legal Basis for Processing

4.1 7sx processes personal data on the following legal bases:

• Contractual Necessity: Processing required to perform our obligations under the Terms & Conditions, including account management, payment processing, and game operation.
• Legal Obligation: Processing required to comply with applicable anti-money laundering, age verification, and regulatory requirements.
• Legitimate Interests: Processing carried out in pursuit of our legitimate business interests in fraud prevention, platform security, and service improvement, where such interests are not overridden by your rights.
• Consent: Where we rely on your consent — for example, for optional marketing communications — you may withdraw consent at any time without affecting the lawfulness of prior processing.

5. Sharing Your Data

5.1 7sx does not sell, rent, or trade your personal data to third parties for their own marketing purposes. Personal data may be shared in the following circumstances:

• Payment Processors: JazzCash, Easypaisa, and bank transfer providers receive the data necessary to process PKR transactions on your account.
• Identity Verification Providers: Third-party KYC service providers receive identity documents and associated data for age and identity verification.
• Game Providers: Where third-party game studios provide games on the 7sx Platform, session data necessary to run those games may be processed by the relevant studio under data processing agreements with 7sx.
• IT & Infrastructure Providers: Cloud hosting and platform infrastructure providers process Technical Data as part of service delivery under contractual data protection obligations.
• Legal & Regulatory Authorities: 7sx will disclose personal data to government agencies, regulators, or law enforcement bodies where required to do so by applicable law or valid legal process.
• Business Transfers: In the event of a merger, acquisition, or asset sale, personal data may be transferred to the relevant successor entity, subject to equivalent data protection commitments.

6. Cookies & Tracking Technologies

6.1 The 7sx Platform uses cookies and similar tracking technologies to operate core platform functionality, maintain login sessions, detect fraud, and analyse usage patterns. The categories of cookies used are:

• Strictly Necessary Cookies: Required for the Platform to function. These cannot be disabled.
• Functional Cookies: Remember your preferences such as language settings and login session state.
• Analytics Cookies: Collect anonymised data on Platform usage to help us understand how players navigate the site and identify areas for improvement.
• Marketing Cookies: Used to deliver relevant promotional content to opted-in Users. These are only active where you have given consent.

6.2 You can manage your cookie preferences through your browser settings. Disabling strictly necessary cookies will impair the functionality of the 7sx Platform.

7. Data Retention

7.1 7sx retains personal data for as long as necessary to fulfil the purposes for which it was collected, including legal, regulatory, and compliance obligations. Specific retention periods include:

• Identity and KYC documentation: retained for a minimum of five (5) years following account closure, in accordance with anti-money laundering record-keeping requirements.
• Transaction and gaming records: retained for a minimum of five (5) years following the date of each transaction or session.
• Support communications: retained for three (3) years following resolution of the relevant query or complaint.
• Marketing preferences: retained until you withdraw consent or close your account.

7.2 Where data is no longer required, it is securely deleted or anonymised in accordance with 7sx's data deletion procedures.

8. Data Security

8.1 7sx implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include:

• SSL/TLS encryption on all Platform pages and API endpoints.
• Password hashing using industry-standard algorithms — 7sx staff cannot view your account password.
• Two-factor authentication available for all accounts.
• Access controls limiting staff access to personal data to those with a demonstrable operational need.
• Regular security assessments and penetration testing of Platform infrastructure.

8.2 No data transmission over the internet can be guaranteed to be completely secure. While 7sx takes all reasonable precautions, we cannot guarantee the absolute security of data transmitted to or from the Platform.

8.3 In the event of a data security incident that is likely to result in a risk to your rights, 7sx will notify affected Users and relevant authorities in accordance with applicable legal obligations.

9. Your Rights

9.1 Subject to applicable law, you have the following rights in respect of your personal data held by 7sx:

• Right of Access: You may request a copy of the personal data 7sx holds about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
• Right to Restriction: You may request that we restrict processing of your personal data in certain circumstances.
• Right to Data Portability: You may request a copy of your personal data in a structured, machine-readable format.
• Right to Object: You may object to processing based on legitimate interests, including direct marketing. Objections to marketing will be acted upon immediately.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.

9.2 To exercise any of the above rights, please contact the 7sx privacy team at the email address listed in Section 13. 7sx will respond to verifiable requests within 30 days. We may require identity verification before processing requests.

10. Children's Privacy

10.1 The 7sx Platform is strictly for persons aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that a User is under 18, the account will be immediately suspended, personal data associated with the minor will be deleted in accordance with our data deletion procedures, and any deposited funds will be returned to the payment source.

10.2 If you believe a minor has accessed the 7sx Platform, please contact our support team immediately so that we can take appropriate action.

11. International Data Transfers

11.1 To deliver the 7sx Platform, personal data may be transferred to and processed in countries other than Pakistan. Where such transfers occur, 7sx takes steps to ensure that appropriate safeguards are in place — including contractual protections with receiving parties — to maintain a level of data protection equivalent to that described in this Policy.

12. Changes to This Policy

12.1 7sx may update this Privacy Policy at any time. The revised Policy will be published on this page with an updated "Last Updated" date. For material changes, we will take reasonable steps to notify active account holders via email or in-Platform notification. Continued use of the Platform following publication of an updated Policy constitutes acceptance of the revised terms.

13. Contact & Complaints

13.1 For any questions, concerns, or requests relating to this Privacy Policy or the personal data 7sx holds about you, please contact our support team. Email is displayed on our Contact & Support section as plain text only — our address is listed in the footer of this page.

13.2 If you are not satisfied with how 7sx has handled your privacy concern, you have the right to escalate your complaint to the relevant data protection authority or regulatory body in your jurisdiction.